To test in natural conditions, keep default placements and avoid excluding audiences. When possible, conduct tests in natural conditions and rely on the algorithms of different channels to evaluate how your product resonates with users.
By testing on ad networks, you can set your CPI and see how many users are acquired under test conditions. Use this to confirm or invalidate the results you get from Facebook. Instead, test on an ad network to predict what kind of performance can be expected there. Audiences there differ from paid social users. If your primary placement for impressions is a Facebook feed, it can be challenging to predict how the game will behave on other ad networks. Go Beyond Traditional ChannelsĪlways test beyond Facebook. This blog explores three foundational tips every hyper-casual gaming app marketer needs to get right: testing, cross-department synergy, creatives and scaling.
To stay ahead, it is important to make decisions quickly and thoughtfully and to establish sound internal processes. Hyper-casual gaming trends can change as quickly as TikTok trends! Each day, developers and publishers face new challenges, such as competitors copying their concepts or jostling for position on the top charts. The hyper-casual gaming market grows faster than any other mobile vertical. Working closely with product owners and the discovery team, Nadya has tested over two hundred game prototypes. At Gismart, Nadya participated in 20+ global launches, 7 of which reached the top charts. Nadya manages a UA team focused on ad networks & playable ads. Nadya Rusanovich is Lead User Acquisition Manager at Gismart, a developer & publisher of mobile games & entertainment-focused apps with over eight hundred million downloads.
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